Dear Marketing Professional,
After 22 years of teaching entrepreneurs to build prevailing business, nobody in the marketing space has a better formula for Definitive Selling Proposition than we have right here in Planet Perry. And I have a growing number of clients to prove it.
Michael Strickland built Ship A Car Direct into an internet dominating Powerhouse. Ed Harycki created LoanBuilder which was purchased by PayPal for megabucks. LoanBuilder is the #1 small business lender on the planet today. Mark Riffey sold his software company for $32 million two years ago and is continuing to grow it 20% a year.
Tim Francis founded Great Assistant. Mark McShurley turned the roofing industry on its ear. Finn Peacock built SolarQuotes into the #1 solar power clearinghouse in Australia. Shanyn Stewart turned her tax consultancy into a multinational conglomerate.
These are just a very few quick ones off the top of my head.
But I am disappointed and alarmed because to be blunt:
98% of clients, despite our best efforts, STILL have CRAPPY USPs and nothing even resembling a DSP. So even though John and I have never been better at pulling this off when we have a willing client, I am concerned because we are in VERY dodgy, volatile economic times and most peoples’ messages are lame.
It’s worse than that, though, because of AI, the clock is ticking for every single person reading this to
Once and for all. Before someone else does.
If you do not solve this problem now, you are going to be buried. I estimate you’ve got 7-13 months before you are in deep, serious trouble. You need to fix this NOW.
Why A.I. is urgent right NOW
A.I. is transforming industry after industry from 70/30 or 80/20 to 90/10. 10% of the players rake in 90% of the money. That means fewer winners, more losers… with the winners winning bigger than ever before.
Houston does not need 55 roofing companies. It needs 5 or 10. Once A.I. has done its work there’s only gonna be 5 or 10. This is even more true in online industries that do not involve hammers and nails and shingles.
Power Prism is about NAILING the things that A.I. cannot nail for you and giving you the pieces that A.I. can assist you with so that you become one of the prevailing players instead of just another also-ran.
And it’s not like you have to wait six months for the benefit. You can start crushing it now.
Online content and information marketing transformed nearly every industry 15-20 years ago (and left legions of old-school players in the dust forever). Now it’s happening all over again with A.I.
That’s why there has never been a time when it was more imperative to wield a sales message that penetrates epic levels of noise and clutter… grabs your target customer by the jugular.
Advertising is insanely expensive. It’s so hard to find people who can manage traffic well. Almost none of them will fix a bad offer.
Labor is expensive and in short supply. Your own fixed costs have gone up 15-40% since COVID. Government assistance is long gone, interest rates are high, money is hard to borrow, and an increasing number of competitors are desperate, willing to undercut prices to make it to next week.
90% of people fall far short (despite having been warned for years: You betta get your sales message dialed in.You betta fire back a rock solid answer as to why they should pick YOU instead of any and every other option).
Everyone attempts to solve this with hacks. More click-baity headlines… more intrusive tactics. They churn out more QUANTITY of content with “the power of A.I.” (even as quality of content suffers)… chase workarounds, schemes and shortcuts… ramping up activity, casting about for the next piece of driftwood they can grab, burning out the clutch.
There’s gonna be a lot of dead bodies washed up on shore.
They’ll have nobody to blame but themselves.
A.I. only hastens your demise, because it doesn’t solve any of your fundamental problems. It only makes your existing problems obvious to more people. Most use A.I. to churn out more mediocrity. Diluting coffee grounds with sawdust.
A.I. has all but eradicated the need for humans to do lower and even intermediate level marketing tasks. It has deteriorated $100 per hour gigs into $10 per hour grunt work…and in some cases made them simply evaporate into mist.
Yet A.I. has catapulted true high level thinking to unprecedented levels of power.
A.I. will help you write copy. Pretty good copy, if you ask it the right questions. I and many of my clients are using it to shave hours off every week. It’s a godsend.
But it won’t tell you what’s superior about your product or how to position it. It won’t build you an ‘espresso machine’. It won’t make your business into a Star. It won’t turn driftwood into treasure. It won’t make a mediocre service worth 10X the price you’re asking.
BUT… When you are the undisputed #1 choice, able to command premium fees because the essence of your offer is well defined, A.I. opens all manner of delicious new avenues to you. It doubles the productivity of every staff member, enriches your cash flow and accelerates your next product to market even faster.
Power Prism Straight-Lines You to a DEFINITIVE Selling Proposition
John McGee and I developed a set of tools we call Power Prism. They are astoundingly effective in getting to the core of your customer avatar story … buzzing through the skepticism and media noise like a chainsaw.
When we sit someone down and ruthlessly roll through the process, we hit pay dirt.
(Or else we figure out you shouldn’t even be in that business in the first place. Which is every bit as valuable. You might as well find out now and change course while you still can.)
- Increase your fees 30-50%
- Get Fast Return On Investment from paid traffic
- Play with the big dogs
- Celebrate record sales months
- Issue a crystal clear sales message impervious to competition